Encoding for YouTube Using Compressor:

I found this great article over at KenStone.net, written by our friend Brian Gary from Ripple Training. We, as media producers, must definitely take the extra step in making YouTube videos look good– or, in my opinion, “make lemonade”. We owe it to ourselves and to our clients.

The lore of YouTube states that its founders were disappointed with the paucity of video sharing outlets on the web, so in silicon maverick style they built one. In short order their creation–YouTube–was heralded as the democratization of broadcasting and with Google’s acquisition of it, it’s fast becoming ubiquitous. Like all of the content distribution outlets it too pushes the legal bounds of copyright and intellectual property, but on the flip side, it offers a unique way to reach an audience. For example, during the last hiatus the producers of ABCs Lost seeded videos onto YouTube to fuel the show’s Lost Experience online and the BBC just announced that it will stream three channels of content on the site. So, a gazillion videos already stream on the YouTube, why not throw your hat into the ring, too. (read more)

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