From Walter Biscardi @ Creative Cow:

On Sunday, April 15 at the NAB Apple Event, I fully expected to see the application formerly known as Final Touch re-released under the Apple name. What I did NOT expect was for the product to re-christened Color and for the application to simply be given away as part of the new Studio 2 package.

A little history here. Final Touch was the brainchild of Silicon Color and was positioned to compete against the likes of daVinci, a very high end color correction tool used for broadcast and feature films for years. Generally a daVinci session goes for anywhere from $200 to $750/hour depending on the facility and artist performing the work. This is also due to the tremendous costs of installing and maintaining a daVinci system which can run into the hundreds of thousands of dollars.

Along came Final Touch which brought the tools down to a reasonable $995 to $25,000 depending on if you needed an SD to 2K version of the software. Much like Final Cut Pro did for editors, this price point allowed independent colorists to purchase the software and make a move to independence. Colorists could literally work out of their houses and small offices much like many Final Cut Pro editors have set up shops in their homes, yet still provide the quality and performance their clients demanded.

In addition, Final Touch allowed small Post production houses, like my very own Biscardi Creative Media to add an extremely powerful color correction tool our workflow to better position our shop against the “big boys” in town. One daVinci session alone would cost more than the price of Final Touch HD so it was a cost effective decision to purchase the software.

Read More for an interesting editorial-

Technorati Tags: apple, filmmaking, final cut pro, mac, multimedia

No related posts.

Filed under: News